Mr Tsunemi had a passion for denim, which inspired him to import them directly from the United States as no denim was manufactured in Japan at that time.
Used, worn-out and dirty denim which had to be laundered and mended by hand in order to sell on to his customers. In 1951 domestically manufactured denim was available for the first time in Japan. This product was expensive and of inferior quality compared to its American counterparts. Mr Tsumeni was driven to create his own denims, with greater sophistication in fits, washes and quality.
 From this point on in Edwin denim history, quality, craftsmanship, innovation and integrity have been paramount to the ethos and aesthetic for the brand. In 1961 Mr. Tsunemi crafted the first pair of Edwin denim jeans.
Utilising the letters D, E, N, I & M (reversing the M creating a W) he created the brand name ‘Edwin’.
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