The Foundation
A Collaboration between 290 square meters & Nalden
The internet changed several buying habits from ‘buying for the future’ to ‘buying for the present’. Meaning; it’s more important to have a good foundation of products. A proper watch, a solid bag, a blazing bike, fine furniture, a cool camera, the iPad, the finest garments, an electric car and other distinctive products.
These products will stay with you for a very long time. So, in a way, you are also buying for a future past, with the difference that in the future you will be glad that you actually used these items. Some will even get more valuable with your story attached.
For over 8 years Nalden has been sharing wonderful products on his blog, which all suited the criteria of innovation, quality over quantity and real craftsmanship. By doing this he built himself a brand based on authenticity, positivity and most importantly; trust.
Ido established 290 square meters as a place where anything can happen. For over 9 years 290 square meters hosts art shows in a non-traditional way, has launched products and product lines for hard-to-reach critical consumers in cool and convincing ways.
It's only natural therefore that an online shopping experience reached the surface that allows Ido & Nalden to sell the exclusive items they find, via their online boutique called The Foundation. A rich online shopping experience with products that will create a proper 'foundation' for any modern day consumer.
Signed.
Ido & Nalden
[Click here to visit the Online Boutique].
A Collaboration between 290 square meters & Nalden
The internet changed several buying habits from ‘buying for the future’ to ‘buying for the present’. Meaning; it’s more important to have a good foundation of products. A proper watch, a solid bag, a blazing bike, fine furniture, a cool camera, the iPad, the finest garments, an electric car and other distinctive products.
These products will stay with you for a very long time. So, in a way, you are also buying for a future past, with the difference that in the future you will be glad that you actually used these items. Some will even get more valuable with your story attached.
For over 8 years Nalden has been sharing wonderful products on his blog, which all suited the criteria of innovation, quality over quantity and real craftsmanship. By doing this he built himself a brand based on authenticity, positivity and most importantly; trust.
Ido established 290 square meters as a place where anything can happen. For over 9 years 290 square meters hosts art shows in a non-traditional way, has launched products and product lines for hard-to-reach critical consumers in cool and convincing ways.
It's only natural therefore that an online shopping experience reached the surface that allows Ido & Nalden to sell the exclusive items they find, via their online boutique called The Foundation. A rich online shopping experience with products that will create a proper 'foundation' for any modern day consumer.
Signed.
Ido & Nalden
[Click here to visit the Online Boutique].